Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior

عنوان فارسی: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafmanناشر: Crown Businessسال: 2008ویرایش: 1زبان: انگلیسیتعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224شابک: 0385524382, 9780385524384نوع فایل: pdfحجم: 3.00 مگابایت A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his...